Anita Strawman-Hairy


Wessel Hamman-Algarve, Under Beach Umbrellas.

Algarve, Under Beach Umbrellas.

Aoifee Luno


  Store Review (0)

PRESENTED BY : Incognito Art House


R 4,000.00 ex. vat
More Information
Edition Size 0
Medium Mixed media on canvas
Height 30.00 cm
Width 30.00 cm
Artist Aoifee Luno

Rhapsody - an effusively enthusiastic or ecstatic expression of feeling.

This painting was created using mixed media on canvass. The artwork is currently unframed, however Incognito Art House will gladly quote and arrange for framing upon enquiry.

Aoifee Luno was born in 2020 to an affluent imagination as an alias and alter ego to a “Real Artist”. The ever-enigmatic Aoifee Luno is a brainchild selected from submissions by a covert group of emerging, mid-career and famous, practicing contemporary artists.

This Alias, Aoifee Luno, is an early representative of the newly launched Incognito Art House Project. This experimental artist-run initiative playfully prods at ideas around the commodification of identity, market accessibility, artist sustainability and the effect of market and/or investor expectation on the artist’s creative autonomy.

The purpose of this invented persona is to grant the artist from whence it came complete autonomy in the creative process. Removing the artist’s identity creates a buffer between artist and marketplace. “Real Artists” are thus offered a reprieve from the responsibility of maintaining a career trajectory and preserving their “brand”. This allows them to be playful and experimental, producing work far removed from their usual repertoire without fear of reproach by the unwritten rules of the system.

The works produced for the Incognito project are also sold at a standardised price point, levelling the playing field among artists and offering the public a rare opportunity to affordably own quality, curated, contemporary art. Artists, in turn, can give back generously to art admirers during this challenging time.

For more information and updates about the Incognito Project please follow the yellow brick road to our instagram profile @incognitoarthouse.

Download PDF Download PDF