Mashumi Arts Project
Mashumi Art Projects (MAP) is about weaving a tapestry that involves the artists, their artwork and you - the buyer - who becomes the keeper of a piece of time, history and today’s African creativity.
Our clientele are people who are mainly curious lovers of art who want to understand the form of art and the importance of it. As much as MAP celebrates the beauty; authenticity and uniqueness of every artist – we also immerse ourselves in the importance of understanding what kind of message the work is communicating; what does it mean for Africans? Too often we don’t look at how we depict ourselves through art; and how we are depicted.
Founder Zanele Mashumi, realized as a young artist that a lot of the work that we see generally doesn’t reflect or imitate who we are.
So we don’t just sell art at MAP – it’s an exciting journey of educating our clientele about art and what it means – over and above an investment in art. We want you to know and understand what it is that you are ‘archiving’ as a collector of artwork that moved you.
Today the business has evolved to the next phase where MAP is focused on archiving our art history. A large chunk of our African art was stolen and remains in galleries around the world. Our African creativity and culture is scattered but we as today’s African artists contribute to a limitless African art legacy. We are documenting our people; our lives; our culture; and our existence. Culture and art cannot be separated. When people separate the art work from the culture they deny themselves the depth of creativity and who we are as Africans.
We want to document and archive black art without separating the art from the artist and make it accessible to our clientele from first time buyers to more astute and experienced buyers.