Latitudes Vision And Mission
Latitudes is a digital marketplace for Art from Africa - curated by experts.
Latitudes is your online destination to explore and buy contemporary art from Africa. With a constantly changing, curated selection of art from the continent and the diaspora, the site brings together artworks
presented by galleries, curators, studios, not-for-profit organisations and independent artists themselves.
The first platform of this kind dedicated to art from Africa, it is designed to help you discover creativityfrom the continent in a non-intimidating and accessible way.
Our mission is to create a global platform and community for art from Africa, thereby transforming the creative industry on the continent
We envision a more inclusive, connected and globally recognised African art ecosystem, one where artists, curators, collectors and galleries benefit fromaccess and innovation.
We are dedicated to supporting artists and galleries through accessible digital tools, professional development opportunities and strategic visibility. With a deep commitment to integrity, excellence andsustainability, we aim to foster a dynamic, values-driven community that elevates African creativity and contributes to a thriving, future-facing art market.
Latitudes Vision And Mission
Our Projects
RMB Latitudes Art Fair
RMB Latitudes is our annual art fair held in Johannesburg, South Africa. Set in the enchanting Shepstone
Gardens, the fair brings together artists, galleries and independent curators in a spectacular
indoor-outdoor setting. With its inclusive, collaborative ethos, RMB Latitudes has quickly become a
highlight of the African art calendar, and sells out year after year, attracting over 10,000 visitors.
RMB Latitudes CuratorLab
RMB Latitudes CuratorLab is our flagship mentorship programme for early-career curators. Now in its
fourth year, the initiative offers hands-on experience, peer engagement, mentorship and professional
development to a new generation of African curators. With a focus on collaboration and context,
CuratorLab equips participants to shape thoughtful, relevant exhibitions, while building networks across
the continent.
ANNA
The Latitudes Podcast
The Latitudes Podcast powered by iToo brings fresh perspectives from across the African art world to a
global audience. Through candid conversations with artists, curators, collectors, and cultural thinkers, the
podcast explores creativity, context, and the evolving dynamics of the art ecosystem.
ANNA Award
Launched in partnership with ANNA Pure Organic, the ANNA Award is a prestigious accolade recognising
exceptional women-identifying artists working in Africa and its diaspora. The award champions creative
excellence, visibility, and meaningful support, providing financial backing and career-shifting
opportunities to emerging voices.
Interiors
We partner with hotels, lodges, corporates and hospitality brands to transform their spaces with art.
From sourcing and commissioning to framing and installation, our interiors team delivers turnkey
solutions that celebrate local creativity and offer guests a powerful sense of place. Past projects include
the offices of Liberty2Degrees, MunichRe and Warner Bros South Africa, Thrive Student Living’s Arteria
Campus, and hotels such as the Home Suite group, Sun City’s Lefika Villas and Abercrombie & Kent’s
Baines Camp, Botswana.
Brand Campaigns
We collaborate with brands to create bold, culturally-rooted campaigns that spotlight African artists and
connect with audiences in meaningful ways. From limited-edition artworks to immersive experiences,
our campaigns merge art and storytelling to build lasting impact. We have worked with international
brands such as Gucci, Nike, Levi’s, Frédéric Malle, Samsung, Campari and rain.
