Privacy Policy
Latitudes Online Privacy Policy
Last Updated: July 2025
1. Introduction
This Privacy Policy (“Policy”) describes how Latitudes Online (PTY Ltd), incorporated in South Africa (Reg. No. 2020/894621/07) (“Latitudes Online”, “we”, “our”, or “us”), collects, stores, shares, and uses information when you use our website, products, and services (collectively, “Services”).We are committed to processing your Personal Information in accordance with the Protection of Personal Information Act (POPIA) and other applicable data protection laws.By accessing or using our Services, you consent to the collection, use, and sharing of your Personal Information as outlined in this Policy. You may withdraw consent at any time by contacting us in writing at info@latitudes.online. Please note that this withdrawal will not affect processing carried out before consent was withdrawn.This Policy is part of ourTerms of Use. Any capitalised terms not defined here carry the same meaning as in our Terms.
2. When This Privacy Policy Applies
This Policy applies to all our Services, regardless of how you access them or whether you register for a Latitudes Online account.It does not apply to third-party websites or services that we do not own or control. If you interact with third-party platforms via our Services, their policies will govern your data on those platforms.
3. Types of Information We Process
a. Information You Provide
We collect the information you voluntarily provide, such as
- Name, email address, contact details
- Account registration details and preferences
- Profile information and preferences
- User-generated content, messages, or communications
- Social media account information (when linked)
b. Information We Collect Automatically
When you use our Services, we may collect:
- Browser and device data (IP address, OS, identifiers)
- Usage data (clicks, time on page, login frequency)
- Geolocation information (if enabled on your device)
c. Cookies and Tracking Technologies
We use cookies, web beacons, and tracking pixels to improve your user experience and measure performance. Some features may not work without cookies. For more, see theCookie Policy.
d. Information from Other Users or Sources
This includes feedback from other users, publicly available data, demographic data, or data from service providers and third-party partners (e.g. payment processors, ad networks).
4. How We Use Your Information
We use your data to:
- Provide, personalise and improve our Services
- Facilitate transactions and user communication
- Send account-related updates and marketing communications
- Prevent fraud and ensure platform security
- Comply with legal obligations
All processing is based on lawful grounds, including your consent, contractual necessity, compliance with the law, or legitimate interests
5. Communication Preferences
You can control your communication settings in your profile or via unsubscribe links in our emails.Transactional emails (e.g. confirmations, legal notices) may still be sent even if you opt out of marketing messages.
6. Your Account and Data Retention
You may update or delete your account information at any time. If you delete your account, we may retain certain records to comply with legal obligations, defend legal claims, or for legitimate operational purposes.We will retain depersonalised or anonymised data for research and analytics.
7. Sharing with Other Users
Certain information (like your profile and follower activity) may be visible to others depending on your settings. When you interact with galleries, artists or other users, they may receive information such as your name, email address, or preferences.
8. Third-Party Sharing
We do not sell your Personal Information.We may share your information with:
- Service providers (e.g. analytics, hosting, logistics)
- Payment processors (who handle card data securely)
- Legal authorities (when required by law)
- Third-party partners (with your consent)
When we transfer data internationally, we implement safeguards in line with POPIA to ensure your information remains protected.
9. Children’s Information
Our Services are not directed to individuals under 16. We do not knowingly collect Personal Information from anyone in this age group. If you believe we have inadvertently collected such data, please contact us and we will delete it.
10. Data Security
We use appropriate technical and organisational measures (encryption, access controls, backups) to protect your information. However, no system is 100% secure, and data is shared at your own risk.Please use a strong password and notify us immediately of any unauthorised access.
11. Your Rights Under POPIA
You have the right to:
- Access your Personal Information
- Request correction or deletion
- Object to processing
- Withdraw consent
- Lodge a complaint with the Information Regulator of South Africa
To exercise any of these rights, contact us at info@latitudes.online.
12. Changes to This Privacy Policy
We may update this Policy from time to time. All changes will be posted on our website and will take effect upon publication unless otherwise stated.Continued use of our Services after an update constitutes your acceptance of the revised terms.
13. Cookie Policy
We use cookies, tracking URLs, and web beacons to:
- Understand how you interact with our site
- Improve performance and security
- Deliver personalised content and advertising
You can manage cookies:
- Through browser settings
- Using opt-out tools like those provided byGoogle Ad Settings
- By contacting us at info@latitudes.online
- If you disable cookies, some features may not function correctly.
14. Contact Us
For any questions or requests regarding your privacy or this Policy, please contact:
You may also request an alternative format of this Policy if required.
