We collaborate with brands to create bold, culturally-rooted campaigns that spotlight African artists and connect with audiences in meaningful ways. From limited-edition artworks to immersive experiences, our campaigns merge art and storytelling to build lasting impact. We have worked with international brands such as Gucci, Nike, Levi's, Frédéric Malle, Samsung, Campari and rain. These campaigns often extend further into partnerships which also incorporate RMB Latitudes Art Fair.

In 2024, rain and Latitudes Online curated the101 skins™ art collection, first exhibited at the fair. Now, they're expanding the collection with six talented new local artists — exclusively for the the101™ 5G smart router range. The new 101 skins art collection will be revealed at this year's RMB Art Fair, featuring inspiring work by Amy Ayanda Lester, Davina de Beer, Balekane Legoabe, Nessi Penman, Nkhensani Mkhari, and Peter Eastman.

"At Latitudes, our mission is to make art accessible while championing opportunities for local artists, and we're proud to continue this journey with rain," says Roberta Coci, co-founder of Latitudes. "As the official connectivity partner at this year's RMB Latitudes Art Fair, rain once again will provide free wifi to over 9,000 visitors, ensuring seamless connection throughout the event. But they've gone beyond infrastructure, through an inspired collaboration with six Latitudes artists, rain has launched a new collection of router skins that bring art directly into people's homes. It's a powerful example of how local brands can use their platforms to celebrate South African creativity and foster a deeper love of art across the country."