Johannesburg-based multidisciplinary artist Amira Shariff (b. 1999) utilizes photography as her primary medium to navigate the complexities of identity and connection in the contemporary world. Currently completing her degree in strategic brand communications at Vega, Shariff seamlessly merges her artistic pursuits with her professional roles as an art director, set designer, strategist, and cultural curator, where she serves as an art director and creative strategist for an agency and events.
Shariff's formal photographic education began at the renowned Market Photo Workshop in 2019, followed by her involvement with the Through the Lens Collective in 2020. Her distinct approach to photography, which often involves layering images to create evocative and questioning narratives, has gained significant recognition. Her work has been showcased at prominent platforms including the FNB Art Fair (2022), the Through The Lens Collective Portrait Show (2020), and the Advanced Student Show at Berman Contemporary (2021).
Inspired by her late uncle, Abdul Shariff, her photographic journey began at the age of thirteen. Today, her practice is a deeply personal exploration of her relationship with herself and the world around her. She poetically investigates how the very elements that are meant to connect individuals can also be the source of their disconnection, inviting viewers to question their own perceptions and the realities presented before them.
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Johannesburg-based multidisciplinary artist Amira Shariff (b. 1999) utilizes photography as her primary medium to navigate the complexities of identity and connection in the contemporary world. Currently completing her degree in strategic brand communications at Vega, Shariff seamlessly merges her artistic pursuits with her professional roles as an art director, set designer, strategist, and cultural curator, where she serves as an art director and creative strategist for an agency and events.
Shariff's formal photographic education began at the renowned Market Photo Workshop in 2019, followed by her involvement with the Through the Lens Collective in 2020. Her distinct approach to photography, which often involves layering images to create evocative and questioning narratives, has gained significant recognition. Her work has been showcased at prominent platforms including the FNB Art Fair (2022), the Through The Lens Collective Portrait Show (2020), and the Advanced Student Show at Berman Contemporary (2021).
Inspired by her late uncle, Abdul Shariff, her photographic journey began at the age of thirteen. Today, her practice is a deeply personal exploration of her relationship with herself and the world around her. She poetically investigates how the very elements that are meant to connect individuals can also be the source of their disconnection, inviting viewers to question their own perceptions and the realities presented before them.
