Anita Strawman is a conceptual alias and alter ego born in 2020 from the collective imagination of a covert group of emerging, mid-career, and established contemporary artists. This enigmatic persona is the first representative of the Incognito Art House Project.
As an experimental, artist-run initiative, the project interrogates key ideas within the art world, including the commodification of identity, market accessibility, and the effect of investor expectations on an artist’s creative freedom. The primary purpose of this invented persona is to grant the participating artists complete autonomy in their creative process. By removing the artist's identity—often a central focus of the art market—the project creates a buffer between the creator and the marketplace. This offers artists a reprieve from the pressures of maintaining a specific career trajectory or brand, allowing them to be more playful and experimental in work that may be far removed from their usual repertoire.
All works produced for the Incognito Project are sold at a standardised price point. This model levels the playing field among artists and offers the public a rare opportunity to affordably own high-quality, curated contemporary art, fostering a more direct and generous connection between creators and admirers.
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Anita Strawman is a conceptual alias and alter ego born in 2020 from the collective imagination of a covert group of emerging, mid-career, and established contemporary artists. This enigmatic persona is the first representative of the Incognito Art House Project.
As an experimental, artist-run initiative, the project interrogates key ideas within the art world, including the commodification of identity, market accessibility, and the effect of investor expectations on an artist’s creative freedom. The primary purpose of this invented persona is to grant the participating artists complete autonomy in their creative process. By removing the artist's identity—often a central focus of the art market—the project creates a buffer between the creator and the marketplace. This offers artists a reprieve from the pressures of maintaining a specific career trajectory or brand, allowing them to be more playful and experimental in work that may be far removed from their usual repertoire.
All works produced for the Incognito Project are sold at a standardised price point. This model levels the playing field among artists and offers the public a rare opportunity to affordably own high-quality, curated contemporary art, fostering a more direct and generous connection between creators and admirers.
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